Visitors look at the exhibits in the Yueqing Intangible Cultural Heritage Museum in Yueqing, Zhejiang province. [Photo provided to chinadaily.com.cn]

The new branch of the Yueqing Intangible Cultural Heritage Museum opened on June 12, which will serve as a new space for experiencing intangible cultural heritage.

The new museum is located on the fifth floor of Building 1 in Butterfly Square in Yueqing, East China's Zhejiang province, and covers a total area of approximately 4,041 square meters. It consists of a basic display area, digital scene area, lecture hall for intangible cultural heritage, themed creative area and collection storage room.

The museum integrates traditional Yueqing culture, intangible cultural heritage items, cultural inheritors, history and local customs, promoting the revitalization and utilization of intangible cultural heritage and providing a unique perspective.

Yueqing is situated to the west of Yandang Mountain and faces the Oujiang River. Over the course of thousands of years, countless craftsmen have created a splendid traditional folk culture as represented by paper carving, boxwood carving, ornamental dragons and blue dyeing techniques.

In 2011, the museum was established with a collection of 256 exhibits primarily displayed through physical objects and pictures. Over the years, more than 20 new intangible cultural heritage items have been added to the list, along with the establishment of 12 intangible cultural heritage workshops and three intangible cultural heritage centers.

In addition to adding more than 70 new works, the newly established branch has given ancient intangible cultural heritage a "digital boost". By combining dynamic performances with digital, audiovisual and interactive elements, the museum creates an immersive and technologically advanced space for time-honored cultural treasures. This integration of ancient intangible heritage into modern life breathes new life into these traditions, ensuring their continued relevance for generations to come.