In order to realize all-around innovation in the customer experiences, and build a digital and intelligent airline company, China Southern Airlines has established a leading network security and IT group headed by the chief leader of the Company in active response to the call of the state. From advancing "Internet +" to implementing digital transformation, 14 working groups were established to benchmark the construction of an aviation travel service ecosystem, fully tap the new potential of the digital economy, actively promote new concepts of digital transformation, and gradually build a “One-stop information service platform for air travel” in phases. It has initially built a “travel ecosystem”, leading high-quality development of China's civil aviation digital transformation. By using “One-stop information service platform for air travel”, passengers can enjoy a whole-process. one-stop digital experiences for food, accommodation, traffic, travel, entertainment and shopping, and have access to carefree travel services all on their phone.

Preliminary Construction of Aviation "Travel Ecosystem”

“One-stop information service platform for air travel” is a key one-stop, customer travel service platform developed by China Southern Airlines. The platform integrates upstream and downstream industry resources for air travel to provide passengers with excellent door-to-door services throughout the process of air travel and create a shared and co-built ecosystem with a common goal. The platform offers over 300 electronic services, covering six major stages in passenger travel of "before the trip, on the way to the airport, at the airport, during the flight, at the destination, and after the trip”. It has a dedicated app and 62 overseas sub-sites in the United States, Australia, etc., and is accessible on China Southern Airlines’ official WeChat account and official website. It covers passenger needs for food accommodation, traffic, travel, entertainment, shopping, etc., and aims to be an exemplary digital customer travel ecosystem in the industry.

Achieve a Number of Leading Services and Innovations at Home and Abroad

“One-stop information service platform for air travel” has pioneered a number of services and technologies that lead at home and abroad to support self-service ticketing, seat selection, luggage check-in, boarding and other operations: a total reform of the old manual service model. It aims to be a fair platform with real-time and accurate flight dynamics, original independent seat selection function, and open and transparent prices for passengers. It aims to be a green platform with electronic boarding passes and invoices, more than 50 million times of electronic check-in per annum and 4.43 million times of green flights in total. It aims to be a shared platform with more than 130 businesses, offering the function of bonus point exchange and introducing ecological partners to realize free exchange of multiple products.    It aims to be an open platform with NDC connected businesses providing passengers with taxi, hotel and other coupons, service evaluations, intelligent customer service, fan interaction, and other innovative user experiences.

The e-commerce big data platform of “One-stop information service platform for air travel” has been selected as a project of the Guangdong Provincial Department of Science and Technology. It has built a big data cluster with more than 100 servers and nearly 80 computing nodes and has accumulated nearly IPB of data. Among them, an asynchronous architecture has been realized for the Shopping cloud deployment, which can process more than 15 million messages, on average, per day. A flight inventory cache has been established, realizing accurate and real-time updating of nearly 40 million freight spaces on about 1.5 million flights. The system response time has been reduced from 1-2 seconds to about 0.02 seconds, and the cache hit rate has been increased from 50% to 98%. It also supports more than 5,000 concurrent transactions per second, and realizes a whole-process cloud deployment from query, booking, payment to ticket issuance, which is an original in the domestic civil aviation industry.

Obtained a Number of Scientific and technological innovation Achievements

Since the building of “One-stop information service platform for air travel”  began in 2016, remarkable results have been achieved. By July, the number of downloads and activations of China Southern Airlines’ app exceeded 74 million, and the number of monthly active users exceeded 32 million, ranking first among domestic airline companies. It has over 44 million social media fans and over 20 million WeChat applet users, both continuing to rank first among Asian airline companies. According to the statistics of the “guozixiaoxin” WeChat official account, the new media index of China Southern Airlines' WeChat official account has always remained in the top 10 new media for central enterprises in recent years and ranked first in the civil aviation industry. One-stop information service platform for air travel" project has won many awards, such as “Top 10 Innovation Projects” of the Central Enterprise E-commerce Alliance, “Innovation Achievement of corporate IT Building”, the first prize of “Innovation Achievement of Management Modernization of Nationwide Transportation Enterprises”， and IDC’s “All-round Leader in Digital Transformation”. Its subproject, “Automated Functional Test Framework Based on Three-tier Architecture”, has received a computer software registration certificate and an invention patent certificate issued by the National Copyright Administration.